At the conference, Gore highlighted the need for leadership in business and politics to improve our environment and our economy. As reported by Business Wire: “Renewable energy production, high-speed transport systems and infrastructure construction and management are the best ways to stimulate the global economy and help address the climate crisis,” Gore continued. “We need leadership in both the political and business sectors. The close working relationship between Spain and the U.S. in these areas is a model for all others to follow.”

Estes, CEO of Strategic Measures Inc. in Chapel Hill, wrote Smart Green to educate entrepreneurs and highlight examples of sustainable development within the business community, and to demonstrate how other leaders can implement sustainable practices while continuing to be profitable.

Smart Green addresses several major questions, including: What exactly is sustainability? How do you build a strategic plan to achieve it? What are the benefits of marketing your green initiatives to customers? What key issues will entrepreneurs face while working towards sustainability? How can you foster public and private partnerships to achieve commonly shared goals for sustainable outcomes?

Entrepreneurs are the risk-takers of the business world. But today there’s a massive gap between what businesses have to offer and what environmentally conscious consumers want—namely, green products and services rendered with social equity in mind. Smart Green provides an analytical and verifiable model to help entrepreneurs fill this gap while ensuring profitability and lessening the environmental impacts of doing business.

For more information regarding Smart Green, please contact Rita Leadem at Rita@StrategicMeasuresInc.com.

Estes, CEO of Strategic Measures Inc. in Chapel Hill, wrote Smart Green as a practical guide to show how leadership development and measuring your company’s achievements are vital tools for keeping the Earth and your bottom line healthy.

Frank Phoenix, partner in Greenbridge Developments, says, “Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green. Read it and get ahead of your competition and the green movement sweeping the country.”

Entrepreneurs are the risk-takers of the business world. But today there’s a massive gap between what businesses have to offer and what environmentally conscious consumers want-namely, green products and services rendered with social equity in mind. Smart Green provides an analytical and verifiable model to help entrepreneurs fill this gap.

“Not since the heyday of the early dot-come era has there been so much energy and enthusiasm surrounding entrepreneurship,” Estes says. “Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom-and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.”

For more information regarding local book signing events for Smart Green, please contact Rita Leadem at rita@strategicmeasuresinc.com.

Estes, CEO of Strategic Measures Inc. in Chapel Hill, wrote Smart Green to educate entrepreneurs and highlight examples of sustainable development within the business community, and to demonstrate how other leaders can implement sustainable practices while continuing to be profitable.

Smart Green addresses several major questions, including: What exactly is sustainability? How do you build a strategic plan to achieve it? What are the benefits of marketing your green initiatives to customers? What key issues will entrepreneurs face while working towards sustainability? How can you foster public and private partnerships to achieve commonly shared goals for sustainable outcomes?

Entrepreneurs are the risk-takers of the business world. But today there’s a massive gap between what businesses have to offer and what environmentally conscious consumers want-namely, green products and services rendered with social equity in mind. Smart Green provides an analytical and verifiable model to help entrepreneurs fill this gap while ensuring profitability and lessening the environmental impacts of doing business.

“Not since the heyday of the early dot-come era has there been so much energy and enthusiasm surrounding entrepreneurship,” Estes says. “Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom-and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.”

For more information on the Smart Green book release, please contact Rita Leadem at Rita@StrategicMeasuresInc.com.

Mr. Estes, CEO of Strategic Measures, Inc., will present his model for creating more sustainable businesses that benefit the environment, the community and the bottom line.  He will also highlight the importance of planning for sustainability in a down economy. The Pittsboro General Store Café, a locally-owned business that employs sustainable business strategies and uses local organic food, will cater the reception.  The Café is also one of dozens of businesses and organizations featured in Smart Green.

Smart Green, available online March 16 and in stores March 30, shows business owners how to integrate leadership development, measurement, and guidance for proving the profitability of environmental sustainability decisions and developing a provable business case for companies inspired to develop new products or convert their existing products.

“Not since the heyday of the early dot-come era has there been so much energy and enthusiasm surrounding entrepreneurship,” Estes says. “Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom-and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.”

For more information on the Smart Green book release, please contact Rita Leadem at rita@strategicmeasuresinc.com.  For further information on Strategic Measures, please visit www.strategicmeasuresinc.com.