CHAPEL HILL, NC, February 23, 2009 - Jonathan M. Estes will sign copies of his new book, Smart Green: How to Implement Sustainable Business Practices in Any Industry and Make Money, after his presentation at UNC’s Kenan-Flagler Business School Monday, March 16 at 6 pm.  The school’s Center for Sustainable Enterprise is hosting the presentation, which is free and open to the public, at Koury Auditorium on the UNC campus next to the Dean Smith Center. At the subsequent reception early release copies of the book will be available.

Mr. Estes, CEO of Strategic Measures, Inc., will present his model for creating more sustainable businesses that benefit the environment, the community and the bottom line.  He will also highlight the importance of planning for sustainability in a down economy. The Pittsboro General Store Café, a locally-owned business that employs sustainable business strategies and uses local organic food, will cater the reception.  The Café is also one of dozens of businesses and organizations featured in Smart Green.

Smart Green, available online March 16 and in stores March 30, shows business owners how to integrate leadership development, measurement, and guidance for proving the profitability of environmental sustainability decisions and developing a provable business case for companies inspired to develop new products or convert their existing products.

“Not since the heyday of the early dot-come era has there been so much energy and enthusiasm surrounding entrepreneurship,” Estes says. “Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom-and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.”

For more information on the Smart Green book release, please contact Rita Leadem at rita@strategicmeasuresinc.com.  For further information on Strategic Measures, please visit www.strategicmeasuresinc.com.