The fact that Cradle to Cradle was printed with completely biodegradable materials was the first indication that this book was going to be different. Focusing on the premise that rather than continuing on our current path of product design and develop, including recycling, it would be better to redesign everything from the beginning with the least amount of harm to the environment. Branded as “waste as food”, the book puts into perspective a higher bar for all of us to consider in any business and any product. I recommend this book as a first stop for anyone interested in exploring the implications of sustainable development. It’s easy to read, full of examples, and a great theme to have endless debates about.

Cradle to Cradle: Remaking the Way We Make Things by William McDonough, Michael Braungart, Published by North Point Press, April 22, 2002. Click the link below to purchase Cradle to Cradle.