CHAPEL HILL, NC, March 2, 2009 – Dozens of businesses and organizations implementing sustainable practices across the country are featured in a new book by Jonathan Estes called Smart Green: How to Implement Sustainable Business Practices in Any Industry and Make Money.  The book will be available for purchase in bookstores by Wiley & Sons Publishers on March 30, 2009 and available for early online purchase on March 16.

Estes, CEO of Strategic Measures Inc. in Chapel Hill, wrote Smart Green to educate entrepreneurs and highlight examples of sustainable development within the business community, and to demonstrate how other leaders can implement sustainable practices while continuing to be profitable.

Smart Green addresses several major questions, including: What exactly is sustainability? How do you build a strategic plan to achieve it? What are the benefits of marketing your green initiatives to customers? What key issues will entrepreneurs face while working towards sustainability? How can you foster public and private partnerships to achieve commonly shared goals for sustainable outcomes?

Entrepreneurs are the risk-takers of the business world. But today there’s a massive gap between what businesses have to offer and what environmentally conscious consumers want-namely, green products and services rendered with social equity in mind. Smart Green provides an analytical and verifiable model to help entrepreneurs fill this gap while ensuring profitability and lessening the environmental impacts of doing business.

“Not since the heyday of the early dot-come era has there been so much energy and enthusiasm surrounding entrepreneurship,” Estes says. “Back then, everyone was scrambling to seize the opportunity to profit from the Internet boom. Today, everyone is scrambling to get in on the ground floor of the green boom-and cash in on the eco-conscious products, practices, and technologies we need to build a sustainable world.”

For more information on the Smart Green book release, please contact Rita Leadem at Rita@StrategicMeasuresInc.com.