Chapel Hill, NC, April 6, 2009 – Vice President Al Gore now has his copy of Smart Green: How to Implement Sustainable Business Practices in Any Industry – And Make Money. Author Jonathan M. Estes met Gore at the Spain-US Business Sustainability Conference in New York City on March 17.

At the conference, Gore highlighted the need for leadership in business and politics to improve our environment and our economy. As reported by Business Wire: “Renewable energy production, high-speed transport systems and infrastructure construction and management are the best ways to stimulate the global economy and help address the climate crisis,” Gore continued. “We need leadership in both the political and business sectors. The close working relationship between Spain and the U.S. in these areas is a model for all others to follow.”

Estes, CEO of Strategic Measures Inc. in Chapel Hill, wrote Smart Green to educate entrepreneurs and highlight examples of sustainable development within the business community, and to demonstrate how other leaders can implement sustainable practices while continuing to be profitable.

Smart Green addresses several major questions, including: What exactly is sustainability? How do you build a strategic plan to achieve it? What are the benefits of marketing your green initiatives to customers? What key issues will entrepreneurs face while working towards sustainability? How can you foster public and private partnerships to achieve commonly shared goals for sustainable outcomes?

Entrepreneurs are the risk-takers of the business world. But today there’s a massive gap between what businesses have to offer and what environmentally conscious consumers want—namely, green products and services rendered with social equity in mind. Smart Green provides an analytical and verifiable model to help entrepreneurs fill this gap while ensuring profitability and lessening the environmental impacts of doing business.

For more information regarding Smart Green, please contact Rita Leadem at Rita@StrategicMeasuresInc.com.